Chennai: Tata Capital has launched a nationwide public awareness initiative focused on informed borrowing, titled ‘Sawaal Karo, Phir Loan Lo’, aimed at encouraging consumers to make thoughtful and responsible credit decisions as access to loans continues to expand across India.
The initiative comes at a time when credit availability has increased significantly due to digital platforms, simplified processes, and minimal documentation requirements.
Through the Informed Borrowing campaign, the company is urging consumers to pause, ask the right questions, and fully understand their financial obligations before committing to a loan.
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Informed Borrowing Initiative to Strengthen Financial Awareness
As loans increasingly influence key life milestones and lifestyle choices, the campaign seeks to promote financial awareness and responsible borrowing behavior among individuals across demographics and geographies.
Speaking on the launch, Rajiv Sabharwal, Managing Director and CEO, Tata Capital, said: “Rising aspirations and wider access to formal credit are among the key pillars of India’s growth story. At Tata Capital, we remain deeply committed to the Tata Group’s values of transparency, responsibility, and ethical conduct.
‘Sawaal Karo, Phir Loan Lo’ is a people-first call to action that empowers individuals to make well-informed borrowing decisions. Through this initiative, we aim to foster greater financial awareness and contribute to a more resilient and responsible credit ecosystem in India.”
The initiative will reach borrowers across the country through a mix of digital platforms, social media, microsites, blogs, films, and easy-to-understand informational and interactive content designed to ensure broad and meaningful engagement.
